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Marketing Communications & Content Manager

Location:                           Sydney (Parramatta)

Employment Type:             Full time


Who are we looking for:


At Alphacrucis College we are in the process of redefining ourselves and want someone who is excited by a challenge and passionate about content and communications.  This role is strategic and hands-on, where you will get the chance to work intimately with the Marketing Director and senior leaders to set the tone and voice of the college, as well as being a 'Competent Generalist' in content creation, in particular content writing. You will be a creative and strategic thinker with proven skills in content creation, copywriting, social strategy, organic and paid social management, influencer marketing, and social/content performance reporting.


This full-time position will be based in the Sydney (Parramatta) campus, with the option of flexibility.


What will you need to succeed in this role?

  • A love for developing new ideas/concepts and bringing them to fruition through collaboration with others;
  • Professional experience in copywriting, content development and delivery across print, web, and social (ideally 5 years, minimum 3 years);
  • Proven ability to build followings and optimise engagement on Websites, Facebook, Instagram and LinkedIn;
  • Ability to write efficiently, creatively, concisely and accurately for various audiences;
  • Willing to get your hands dirty;
  • Ability to build solid relationships with a range of stakeholders;
  • Experience with Facebook Business Manager, Social media management/publishing tools (e.g. Agorapulse, Hootsuite) and Content management tools (e.g. WordPress) will be desirable.

The role / key responsibilities (no two days are alike!):

  • Support and lead ideation and creation of content across all external communication:
    • Print (prospectus, program leaflets)
    • Digital properties (website, student blogs, landing pages, eDMs, banners)
    • Social media (Facebook, Instagram, YouTube etc)
  • Deliver insight around content/social touchpoints as part of the consumer journey to inform our marketing strategy;
  • Work with Marketing Director to create concepts, taglines, titles, and copy for campaigns (e.g. launch of new programs, courses, college/partner events);
  • Source, create and schedule content across our website, email and social media;
  • Iterate on digital creative based on trends and results such as click-throughs, conversions and other engagement metrics;
  • Work with designers, videographers and students to create visually arresting, on-brand content such as original photography and videos, in particular for social feeds;
  • Proof and edit outputs for grammar, spelling, tone and overall quality;
  • Conduct basic SEO research and craft strategies for improving organic traffic;
  • Lead the development and communication of brand guidelines college-wide;
  • Support broader college and marketing / future student projects as needed.



Why should you work @ AC:

  • Work for a company that makes a difference in people's lives, every day;
  • Positive, encouraging work culture. We believe in autonomy with the right level of support when required;
  • Option of flexible hours and location – whilst we are looking for a full-time permanent role, we are flexible on location.  For ease of collaboration, we expect the candidate to work from our Parramatta office / campus for a minimum of 3 days a week, with location of the other 2 days flexible;
  • For the right candidate, we may consider a contract role (30 to 40 hours contract per week);
  • Potential growth in role and scope.


HOW TO APPLY:

  • To be considered for this opportunity send your resume and cover letter to Sharon Swalling, Human Resources at HR.Team@ac.edu.au.  This MUST include detail on your capacity to be part of a Christ-centred organisational culture (i.e. details of any Christian faith, values or church involvement, or of your willingness to be part of a Christian organisation). 
  • Enquiries relating to this position can be directed to Sharon.

Candidates applying should include samples or links to their work

 

** Candidates must have the right to work in Australia to apply for this position **