Details for LEA511 Creativity and Entrepreneurship

Harnessing creativity in entrepreneurship can transform challenges into opportunities. This subject critically examines how creativity acts as a catalyst for competitive advantage and systemic change. You will learn to foster creative thinking within organisations, navigate the dynamics of organisational culture, and lead innovative ventures. Ideal for those looking to lead and innovate in both new and established settings.

Quick Stats

• Currently offered by Alphacrucis: Yes
• Course code: LEA511
• Credit points: 10

Subject Coordinator

Prerequisite

The following courses are prerequisites or co-requisites:

• Master of Business Administration – 40 Credit Points
• Master of Leadership – LEA401 Introduction to Leadership or 40 Credit Points 

Unit Content

Outcomes

1. Critically analyse theories and concepts of creativity, innovation and entrepreneurship and their application in contemporary organisational contexts.
2. Evaluate the role of creativity, innovation and entrepreneurial thinking in generating competitive advantage, organisational renewal, and social impact.
3. Critically evaluate business models and entrepreneurial opportunities in commercial, non-profit and faith-informed contexts, with consideration of ethics, sustainability and stakeholder value.
4. Analyse organisational, cultural and leadership factors that enable or constrain creativity, innovation and intrapreneurship.
5. Develop and justify an innovative and sustainable business or social enterprise model that integrates strategic, financial, ethical, and operational considerations.
6. Critically reflect on the leadership capabilities, personal values and collaborative relationships required to translate creative ideas into viable entrepreneurial outcomes.

Subject Content

1. Entrepreneurship, creativity and the entrepreneurial mindset
2. Ideas, opportunities and entrepreneurial action
3. Creativity, innovation and value creation
4. Entrepreneurship under Risk and Uncertainty
5. Effectuation: An Alternative Logic for Entrepreneurship
6. Effectuation in Practice: Means, Affordable Loss and Experimentation
7. Partnerships, Stakeholders and Co-creation
8. Leveraging Contingencies and the Effectuation Process
9. Business Models, Venture Design and Entrepreneurial Viability
10. Leading Creativity and Building Entrepreneurial Cultures
11. Contemporary Issues in Creativity and Entrepreneurship: Technology, Innovation and Entrepreneurial Futures
12. Entrepreneurship for Social Impact: Ethics, Purpose and Sustainable Value

This course may be offered in the following formats

• Onsite (on-campus)
• E-Learning (online)
• Intensive 

Please check the timetable to see when this subject will next be offered at Alphacrucis University College.

Assessment Methods

• Creativity & Innovation Case Analysis (1,200–1,500 words) (20%)
• Entrepreneurial Opportunity Analysis (1,200–1,500 words) (20%)
• Entrepreneurial Opportunity Pitch & Business Model Canvas  (10-minute presentation + Canvas) (25%)
• Entrepreneurial Venture / Innovation Proposal  (2,500–3,000 words) (35%)

Prescribed Text

• Sarasvathy, S., & Wheatley, G.B. (2025). Effectual Entrepreneurship (3rd ed.). Routledge. 

Please consult your instructor before purchasing any textbooks