Details for ENT003 Customer Research

Discover the art of problem solving and solution based interview techniques to engage with your customers. Students will learn to adeptly apply customer-centric approaches to drive business success.

Quick Stats

• Currently offered by Alphacrucis: Yes
• Course code: ENT003
• Credit points: 10

Subject Coordinator

Prerequisite

Unit Content

Outcomes

1. Recognise and apply the features of customer research methodology;
2. Analyse the methodology of customer interviews and recommend improvements;
3. Outline the value of correct customer research within entrepreneurship;
4. Develop customer profiles using customer research findings.

Subject Content

• Overview of customer research methods
• Hypothesis-driven research and methodological shortcuts
• Problem and solution interview techniques
• Customer journey mapping
• Incorporating research insights into product development

This course may be offered in the following formats

• Face to face (onsite)
• eLearning (online)
• Intensives

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

• Mock Interview
• Group Project
• Portfolio

Prescribed Text