Details for Cross Cultural Communication

This subject provides students with an opportunity to study the principles and processes of communication theory and how to apply that in the process of the contextualization of the Christian message. These tools are important for ministry anywhere in the world including in cross-cultural mission. It will also introduce students to the communication prototypes inherent in the Scriptures as well as preparing students for Christian witness in their own ministry context.

Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: CCM501
  • Credit points: 10
  • Subject coordinator: Kevin Hovey


40 Credit Points or CCM401—Introduction to Cross Cultural Ministry

Awards offering Cross Cultural Communication

This unit is offered as a part of the following awards:

Unit Content


  1. Explain the diversity of cross-cultural communication theories and their application;
  2. Reflect on cross cultural communication challenges and critique the standard ways of addressing these challenges;
  3. Delineate and critique the major elements involved in becoming a more effective communicator, regardless of the medium used;
  4. Evaluate the approaches to cross cultural communication competence, and the variables that contribute to cross cultural communication competence;
  5. Evaluate and, where relevant, adapt their thinking to enhance their communication in different cultural settings;
  6. Justify the need for cultural insights in the cross-cultural communication task of Biblical interpretation;
  7. Critique the core concepts of cross-culturalism that ensure that messages are able to be communicated effectively across cultural boundaries.

Subject Content

  • Biblical Mandate: Communicate – and Communicate Cross Culturally
  • Models and Theories of Communication
  • Models and Theories of Communication
  • Incarnation – God’s Communication Method
  • Culture and Worldview and Communication
  • Signal and Symbol Systems
  • Form and Meaning: Truth, syncretism,
  • Appropriate Christianity, Hybridity
  • “Multicultural” compared with “mono-cultural multi-ethnic”
  • Specialized Cross Cultural Communication: Non-Literates, Hearing impaired
  • Facilitating, implementing and measuring cross cultural ministry effectiveness
  • Cross Cultural Interview (with a classroom guest from another culture)

This course may be offered in the following formats

  • Face to Face (on site)
  • E-Learning (online)
  • Intensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Book Review (30%)
  • Cross Cultural Communication Experience Report (20%)
  • Major Essay (50%)

Prescribed Text

  • Moreau, A. S., Campbell, E. H., et al. Effective Intercultural Communication: A Christian Perspective. Encountering Mission. Baker Academic, 2014.

Please consult your instructor before purchasing any texts.