Details for Foundations of Marketing

How do you market your good ideas? Perhaps you are a small business owner or church leader wishing to be known in the community?

In this subject, you will learn how organisations identify their market and the customers within that market. You will also learn how to creatively market campaigns and how organisations manage marketing successfully. Further, this subject will enhance your knowledge and understanding of key areas of marketing.

Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MKT001
  • Credit points: 8
  • Subject coordinator: Keith McPherson



Awards offering Foundations of Marketing

This unit is offered as a part of the following awards:

Unit Content


  1. Describe the role of marketing in organisations;
  2. Evaluate each component of marketing mix for specific contexts;
  3. Develop a marketing plan;
  4. Implement marketing strategies and tactics;
  5. Examine marketing from a legal, ethical and Christian perspective.

Subject Content

  1. Introduction to marketing
  2. Marketing environment and analysis
  3. Market research
  4. Consumer and buying behaviour
  5. Segmentation, targeting and positioning
  6. Product, price, promotion and place
  7. Services marketing

This course may be offered in the following formats

  • Face to face (on site)
  • E-learning (online)
  • Intensive
  • Extensive

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis College.

Assessment Methods

  • Forum Postings (40%)
  • Project (30%)
  • Case Study (30%)

Prescribed Text

  • Lamb, C.W., MKTG, 11th Edition, Cengage, 2017

Please consult your instructor before purchasing any textbooks