Details for Marketing Communication


Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MKT251
  • Credit points: 10
  • Subject coordinator: Jacqueline Mees-Buss


The following courses are prerequisites:

Awards offering Marketing Communication

This unit is offered as a part of the following awards:

Unit Content


  1. Analyse all facets of the marketing communication process and demonstrate an ability to apply this understanding to real life solution;
  2. Examine key marketing communication theories and strategies;
  3. Discuss the challenges and dilemmas of marketing communication. This includes: mass communication;working with creative agencies;media planning and strategy; public relations and publicity; measuring effectiveness; the digital revolution and social media;
  4. Analyse the strengths and weaknesses of different communication vehicles;
  5. Demonstrate an ability to design messages in such as way that they maximise the strength of the medium;
  6. Design a suitable media mix and strategy for a specific message to a defined target audience

This course may be offered in the following formats

  • Face-to-Face (onsite)
  • Distance/E-Learning (online)
  • Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Forum Postings (20%)
  • Group Presentation (50%)
  • Exam (30%)