Details for Marketing Communication
TBA
Quick Info
- Currently offered by Alphacrucis: Yes
- Course code: MKT251
- Credit points: 10
- Subject coordinator: Jacqueline Mees-Buss
Prerequisites
The following courses are prerequisites:
- At least 40 credit points, including MKT101—Foundations of Marketing
Awards offering Marketing Communication
This unit is offered as a part of the following awards:
- Associate Degree in Business
- Associate Degree in Ministry
- Bachelor of Arts
- Bachelor of Arts and Bachelor of Applied Social Science
- Bachelor of Arts and Bachelor of Business
- Bachelor of Arts and Bachelor of Education (Secondary)
- Bachelor of Business
- Bachelor of Business and Bachelor of Ministry
- Bachelor of Business and Bachelor of Theology
- Bachelor of Ministry
- Bachelor of Theology
- Diploma of Arts
- Diploma of Chaplaincy
- Undergraduate Certificate in Arts
- Undergraduate Certificate in Business Studies
Unit Content
Outcomes
- Analyse all facets of the marketing communication process and demonstrate an ability to apply this understanding to real life solution;
- Examine key marketing communication theories and strategies;
- Discuss the challenges and dilemmas of marketing communication. This includes: mass communication;working with creative agencies;media planning and strategy; public relations and publicity; measuring effectiveness; the digital revolution and social media;
- Analyse the strengths and weaknesses of different communication vehicles;
- Demonstrate an ability to design messages in such as way that they maximise the strength of the medium;
- Design a suitable media mix and strategy for a specific message to a defined target audience
This course may be offered in the following formats
- Face-to-Face (onsite)
- Distance/E-Learning (online)
- Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)
Assessment Methods
- Forum Postings (20%)
- Group Presentation (50%)
- Exam (30%)