Market Research
TBA
Quick Info
- Currently offered by Alphacrucis: Yes
- Course code: MKT301
- Credit points: 10
- Subject coordinator: Jacqueline Mees-Buss
Prerequisites
The following courses are prerequisites:
- At least 80 credit points, including BUS201—Business Statistics and MKT101—Foundations of Marketing
Awards offering Market Research
This unit is offered as a part of the following awards:
- Associate Degree in Business
- Associate Degree in Ministry
- Bachelor of Arts
- Bachelor of Arts and Bachelor of Applied Social Science
- Bachelor of Arts and Bachelor of Business
- Bachelor of Arts and Bachelor of Education (Secondary)
- Bachelor of Business
- Bachelor of Business and Bachelor of Ministry
- Bachelor of Business and Bachelor of Theology
- Bachelor of Ministry
- Bachelor of Theology
- Diploma of Arts
- Diploma of Chaplaincy
- Undergraduate Certificate in Arts
- Undergraduate Certificate in Business Studies
Unit Content
Outcomes
- Assess different kinds of research, design and application of research relevant to marketing;
- Demonstrate competency in data analysis and how to transform data into relevant market insight;
- Understand the difference between qualitative and quantitative market research and when to use what;
- Understand the role of market research, its benefits and limitations for management and managerial decision making. This includes understanding research as part of the innovative process;
- Describe the challenges and ethical boundaries of market research both for corporations and for the church;
- Demonstrate an ability to design a market research program, evaluate a research proposal and interpret research findings.
This course may be offered in the following formats
- Face-to-Face (onsite)
- Distance/E-Learning (online)
- Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)
Assessment Methods
- Online Exams (20%)
- Minor Essay (30%)
- Group Presentation (50%)