Market Research


Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MKT301
  • Credit points: 10
  • Subject coordinator: Jacqueline Mees-Buss


The following courses are prerequisites:

Awards offering Market Research

This unit is offered as a part of the following awards:

Unit Content


  1. Assess different kinds of research, design and application of research relevant to marketing;
  2. Demonstrate competency in data analysis and how to transform data into relevant market insight;
  3. Understand the difference between qualitative and quantitative market research and when to use what;
  4.  Understand the role of market research, its benefits and limitations for management and managerial decision making. This includes understanding research as part of the innovative process;
  5. Describe the challenges and ethical boundaries of market research both for corporations and for the church;
  6. Demonstrate an ability to design a market research program, evaluate a research proposal and interpret research findings.

This course may be offered in the following formats

  • Face-to-Face (onsite)
  • Distance/E-Learning (online)
  • Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Online Exams (20%)
  • Minor Essay (30%)
  • Group Presentation (50%)