International Marketing
TBA
Quick Info
- Currently offered by Alphacrucis: Yes
- Course code: MKT351
- Credit points: 10
- Subject coordinator: Jacqueline Mees-Buss
Prerequisites
The following courses are prerequisites:
- At least 80 credit points, including MKT101—Foundations of Marketing, MKT202—Consumer Behaviour and MKT251—Marketing Communication
Awards offering International Marketing
This unit is offered as a part of the following awards:
- Associate Degree in Business
- Associate Degree in Ministry
- Bachelor of Arts
- Bachelor of Arts and Bachelor of Applied Social Science
- Bachelor of Arts and Bachelor of Business
- Bachelor of Arts and Bachelor of Education (Secondary)
- Bachelor of Business
- Bachelor of Business and Bachelor of Ministry
- Bachelor of Business and Bachelor of Theology
- Bachelor of Ministry
- Bachelor of Theology
- Diploma of Arts
- Diploma of Chaplaincy
- Undergraduate Certificate in Arts
- Undergraduate Certificate in Business Studies
Unit Content
Outcomes
- Describe the international context of marketing. This includes consideration of the social and ethical responsibilities of international operations;
- Develop an understanding of cultural differences: how to analyse them and how to design cross-cultural marketing strategies;
- Analyse international marketing theories and strategies and evaluate their effectiveness, particularly market entry strategies;
- Discuss solutions to complex issues and challenges in international marketing, particularly for the NFP sector;
- Demonstrate communication skills to clearly articulate and present a product or service to customers in a cross-cultural setting;
- Design a marketing plan for an international operation. This includes: Appropriate marketing research; Positioning Strategy; Considered pricing; Communication plan; Global logistics and distribution (as appropriate); Consideration of government policies.
This course may be offered in the following formats
- Face-to-Face (onsite)
- Distance/E-Learning (online)
- Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)
Assessment Methods
- Forum Postings (20%)
- Minor Essay (30%)
- Group Presentation (50%)