International Marketing


Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MKT351
  • Credit points: 10
  • Subject coordinator: Jacqueline Mees-Buss


The following courses are prerequisites:

Awards offering International Marketing

This unit is offered as a part of the following awards:

Unit Content


  1. Describe the international context of marketing. This includes consideration of the social and ethical responsibilities of international operations;
  2. Develop an understanding of cultural differences: how to analyse them and how to design cross-cultural marketing strategies;
  3.   Analyse international marketing theories and strategies and evaluate their effectiveness, particularly market entry strategies; 
  4. Discuss solutions to complex issues and challenges in international marketing, particularly for the NFP sector;
  5. Demonstrate communication skills to clearly articulate and present a product or service to customers in a cross-cultural setting;
  6. Design a marketing plan for an international operation. This includes: Appropriate marketing research; Positioning Strategy;  Considered pricing; Communication plan; Global logistics and distribution (as appropriate); Consideration of government policies.

This course may be offered in the following formats

  • Face-to-Face (onsite)
  • Distance/E-Learning (online)
  • Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Forum Postings (20%)
  • Minor Essay (30%)
  • Group Presentation (50%)