Customer Research
Learn how to apply problem and solution interview techniques to engage with your customers. By the conclusion of this subject, students will be able to recognise and apply customer research methodologies, and incorporate findings into start-up product development.
Quick Info
- Currently offered by Alphacrucis: Yes
- Course code: ENT003
- Credit points: 10
Awards offering Customer Research
This unit is offered as a part of the following awards:
- Bachelor of Applied Social Science
- Bachelor of Arts
- Bachelor of Arts and Bachelor of Applied Social Science
- Bachelor of Arts and Bachelor of Business
- Bachelor of Arts and Bachelor of Education (Secondary)
- Bachelor of Business
- Bachelor of Business and Bachelor of Ministry
- Bachelor of Business and Bachelor of Theology
- Bachelor of Ministry
- Bachelor of Theology
- Diploma of Arts
- Diploma of Business
- Diploma of Business and Diploma of Entrepreneurship
- Diploma of Business and Diploma of Leadership
- Diploma of Business and Diploma of Ministry
- Diploma of Chaplaincy and Diploma of Leadership
- Diploma of Chaplaincy and Diploma of Ministry
- Diploma of Entrepreneurship
- Diploma of Entrepreneurship and Diploma of Leadership
- Diploma of Entrepreneurship and Diploma of Ministry
Unit Content
Outcomes
- Recognise and apply the features of customer research methodology;
- Analyse the methodology of customer interviews and recommend improvements;
- Outline the value of correct customer research within entrepreneurship;
- Develop customer profiles using customer research findings.
Subject Content
- Overview of customer research methods
- Hypothesis-driven research and methodological shortcuts
- Problem and solution interview techniques
- Customer journey mapping
- Incorporating research insights into product development
This course may be offered in the following formats
- Face to face (onsite)
- eLearning (online)
- Intensives
Assessment Methods
- Mock Interview
- Group Project
- Portfolio
