Details for Customer Research

Learn how to apply problem and solution interview techniques to engage with your customers. By the conclusion of this subject, students will be able to recognise and apply customer research methodologies, and incorporate findings into start-up product development.

Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: ENT003
  • Credit points: 10

Awards offering Customer Research

This unit is offered as a part of the following awards:

Unit Content


  1. Recognise and apply the features of customer research methodology;
  2. Analyse the methodology of customer interviews and recommend improvements;
  3. Outline the value of correct customer research within entrepreneurship;
  4. Develop customer profiles using customer research findings.

Subject Content

  • Overview of customer research methods
  • Hypothesis-driven research and methodological shortcuts
  • Problem and solution interview techniques
  • Customer journey mapping
  • Incorporating research insights into product development

This course may be offered in the following formats

  • Face to face (onsite)
  • eLearning (online)
  • Intensives

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Mock Interview
  • Group Project
  • Portfolio