Business Analytics

This subject lays a foundation for business studies, introducing students to mathematical and statistical methods used in business.

Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: BUS204
  • Credit points: 10
  • Subject coordinator: Pratima Durga

Awards offering Business Analytics

This unit is offered as a part of the following awards:

Unit Content


  1. Describe the role of statistics in contemporary business. This includes consideration of the ethical responsibilities of the researcher, and explaining the role of statistical analysis for decision making; 
  2. Explain key statistical concepts, methods of data collection and data analysis techniques;
  3. Critically analyse, summarise and present data using appropriate data analysis techniques. This includes drawing conclusions at appropriate reliability levels from statistical reports;
  4. Identify the specific needs for data analysis and its role in NGOs and NFP organisations; 

Subject Content

  1. Introduction to economic and business statistics
  2. Charts and Graphs
  3. Describing distributions
  4. Probability and discrete random variables
  5. Mean and variance as expectations
  6. (Using discrete random variables)
  7. Normal distribution  
  8. Samples from a population  
  9. Shape of sampling distribution
  10. Hypothesis testing of one population mean
  11. Hypothesis testing of two population means
  12. Linear regression

This course may be offered in the following formats

  • Face-to-Face
  • Intensive
  • Distance/ Global Online

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Quizzes (20%)
  • Statistical Report (30%)
  • Final Exam (50%)

Prescribed Text

  • Selvanathan, Selvanathan, Keller (2021). Business Statistics Abridged: Australia New Zealand (8th Ed). Cengage.

Check with the instructor each semester before purchasing any textbooks