Details for Strategic Management

This unit aims to develop the student’s strategic management capability, focusing on the role of leaders as strategic thinkers and planners.

On a quest to achieve their mission, organisations need to grab opportunities, avoid pitfalls, respond to changes in their environment, and stay on course. Good leaders do not only have a clear vision and set of values to guide them, they are also well aware of their current position - their starting point - of the challenges they are facing and of the competencies they will need to develop to achieve the mission.

Strategy management will teach students how to lead teams and organisations to fulfil their mission.

Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MAN311
  • Credit points: 10
  • Subject coordinator: Philip Lee


The following courses are prerequisites:

Awards offering Strategic Management

This unit is offered as a part of the following awards:

Unit Content


  1. Demonstrate an understanding of the impact of external forces and how they can affect an organization’s competitive advantage.
  2. Developing a framework of analysis to be able to describe and apply the strategic management tools utilized to implement organizational strategic directions.
  3. Integrate the different contemporary approaches to strategic management and demonstrate strategic fit.
  4. Identify, describe and distinguish the key theories and concepts of strategic management

Subject Content

  1. Introduction to Strategy
  2. Analysing business strategy: Creating value
  3. Analysing the external environment
  4. Analysing the organisation’s resources and capabilities
  5. Measuring strategic organisation performance
  6. Gap analysis and formulating business-level strategic options
  7. Strategic decision making
  8. Implementation - Capabilities, systems and structure
  9. Implementation - Leadership, people and culture
  10. Implementation - Change management

This course may be offered in the following formats

One week: 7 hours per day for 5 days = 35 class hours + approx 85 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Minor Essay (25%)
  • Major Essay (50%)
  • Exam (25%)