Consumer Behaviour


Quick Info

  • Currently offered by Alphacrucis: Yes
  • Course code: MKT202
  • Credit points: 10
  • Subject coordinator: Jacqueline Mees-Buss


The following courses are prerequisites:

Awards offering Consumer Behaviour

This unit is offered as a part of the following awards:

Unit Content


  1. Examine the key theories, frameworks and concepts of consumer behavior, and describe the implications of these for marketing;
  2. Discuss and analyse the behaviour of individual consumers. This includes: psychological factors; social factors & cultural factors.
  3. Apply consumer behaviour theories, frameworks and concepts to managerial marketing decision contexts.

This course may be offered in the following formats

  • Face-to-Face (onsite)
  • Distance/E-Learning (online)
  • Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)

Please consult your course prospectus or enquire about how and when this course will be offered next at Alphacrucis University College.

Assessment Methods

  • Exam (30%)
  • Forum Postings (20%)
  • Group Presentation (50%)