Consumer Behaviour
TBA
Quick Info
- Currently offered by Alphacrucis: Yes
- Course code: MKT202
- Credit points: 10
- Subject coordinator: Jacqueline Mees-Buss
Prerequisites
The following courses are prerequisites:
- At least 40 credit points, including MKT101—Foundations of Marketing
Awards offering Consumer Behaviour
This unit is offered as a part of the following awards:
- Associate Degree in Business
- Associate Degree in Ministry
- Bachelor of Arts
- Bachelor of Arts and Bachelor of Applied Social Science
- Bachelor of Arts and Bachelor of Business
- Bachelor of Arts and Bachelor of Education (Secondary)
- Bachelor of Business
- Bachelor of Business and Bachelor of Ministry
- Bachelor of Business and Bachelor of Theology
- Bachelor of Ministry
- Bachelor of Theology
- Diploma of Arts
- Diploma of Business
- Diploma of Business and Diploma of Entrepreneurship
- Diploma of Business and Diploma of Leadership
- Diploma of Business and Diploma of Ministry
- Diploma of Chaplaincy
- Diploma of Chaplaincy and Diploma of Leadership
- Diploma of Chaplaincy and Diploma of Ministry
- Diploma of Entrepreneurship
- Diploma of Entrepreneurship and Diploma of Leadership
- Diploma of Entrepreneurship and Diploma of Ministry
- Undergraduate Certificate in Arts
- Undergraduate Certificate in Business Studies
Unit Content
Outcomes
- Examine the key theories, frameworks and concepts of consumer behavior, and describe the implications of these for marketing;
- Discuss and analyse the behaviour of individual consumers. This includes: psychological factors; social factors & cultural factors.
- Apply consumer behaviour theories, frameworks and concepts to managerial marketing decision contexts.
This course may be offered in the following formats
- Face-to-Face (onsite)
- Distance/E-Learning (online)
- Intensive (One week: 7 hours per day for 5 days = 35 class hours + approx 95 hours out of class time for research, writing, exam preparation and execution, ancillary activities associated with completion of assigned tasks.)
Assessment Methods
- Exam (30%)
- Forum Postings (20%)
- Group Presentation (50%)